Organic Purple Shampoo — Sulfate-Free for Blonde & Silver Hair

Tired of yellow, brassy blonde? This gentle purple shampoo keeps your color cool, bright, and salon-fresh, without the harsh sulfates, silicones, or drying alcohols found in most drugstore formulas.

Crafted for all hair types, including curly and color-treated hair, it tones while it cleanses, so your blonde stays vibrant wash after wash.

Why It Works

• Neutralizes brassiness — Purple pigments cancel out yellow and orange tones instantly
• No sulfates, no damage — Cleanses gently without stripping moisture or fading color
• Curly Girl approved — Silicone-, wax-, and alcohol-free for healthy curls
• pH-balanced — Respects your scalp's natural balance, no irritation

How to Use for Best Results

• Wet hair with warm water, apply generously, and work into a lather
• Leave on for 2–5 minutes (more time = stronger toning)
• Rinse with cool water to seal the cuticle and lock in shine
• Use 1–2 times per week to maintain cool blonde between salon visits
• Pair with Purple Conditioning Masque for extra hydration and tone

Pro tip: If your hair has very dark orange tones from bleaching, you may need a professional toner first — purple shampoo works best on light yellow brassiness.

What's Inside (and What's Not)

• Organic, plant-based ingredients
• Sulfate-free, silicone-free, alcohol-free
• No parabens, mineral oil, or synthetic fragrances
• Safe for color-treated, curly, and sensitive scalps

Want more tips? Read my full blonde hair care guide for a complete routine.